ELECTION IS NOT GAMBLING The only prize we get if we vote for the winnable brands of the usual politicians is the same frustration and disappointment that we get in the government’s performance now. We, the people, will be loser in the end if we vote for those who appear to be winnable in surveys an advertisements. Let's take the road less travelled by increasing our curiosity and liking for new brands of politicians who braved to challenge the usual winners. There is more hope in new names because their feet are in our shoes – they feel the same frustration as we do.